I started my marketing career with Mars and for 10 years worked on a number of their global brands across sectors and geographies. Subsequently I worked at 118118 and then HSBC. Joining Direct Line Group in 2012 I was involved in the build up to an IPO process and in the past 6 years have overseen the transformation of DLG's brands and marketing approach, including the multi-award winning reinvigoration of the flagship Direct Line brand.
I'm a Fellow of the Marketing Society and was voted the Financial Services Forum Marketer of the Year in 2015 and the Marketing Society Marketing Leader of the Year in 2018.
In 2016 I founded the Sprintathon in support of Stand Up To Cancer. The ambition is to Beat Cancer Faster by sprinting mass-relay marathons in schools and businesses.
I'm Chair of the Advertising Association’s Front Foot and Non-Exec for LearnEtAl, an EdTech digital learning company.
Passionate about Customer Experience, I'm a strong believer in the way that big brand ideas can act as a lightning rod for an entire organisation, as seen with the impact of the “Fixer” idea for Direct Line in recent years.