Sandra Thompson
Role: CX Expert & Emotional Intelligence Coach
Company: EI Evolution
Location: Reading, UK
CX / EX Expert & Emotional Intelligence Coach
Sandra is a seasoned CX & EX practitioner and leadership with a passion for emotional intelligence (EI) and its role in driving exceptional customer and employee experiences. With a background in marketing and customer strategy, she has worked with global brands to transform their approach to customer engagement, focusing on the emotional drivers of loyalty and connection.
As the first Goleman Emotional Intelligence Coach in the UK, Sandra blends psychology, neuroscience and behavioural science with practical business applications, helping leaders and teams develop the self-awareness and authentic empathy needed to create high-impact CX & EX experiences. She brings a fresh perspective on how emotional intelligence fuels business performance, enabling organisations to build stronger connections with both customers and employees.
At TribeCX, Sandra applies her expertise to help organisations integrate emotional intelligence and authentic empathy into their CX & EX frameworks, ensuring that customer journeys aren’t just progressive but also deeply human.
Contact Me“The magic happens when companies truly understand the emotions driving their customers’ decisions and their employee’s needs. Great CX isn’t just about fixing problems – it’s about creating meaningful experiences that resonate, engage, and build trusting relationships.”
Key CX Achievements:
- Driving CX transformation through emotional intelligence – Led programmes that embed emotional intelligence into customer experience strategies, resulting in improved customer satisfaction and retention for global brands.
- Enhancing customer engagement through science – Applied insights from psychology and neuroscience to optimise customer journeys, ensuring experiences are designed to foster trust, loyalty, and long-term advocacy.
- Developing CX and EX training for future leaders – Created and delivered CX, EX, and emotional intelligence training for professionals across industries, equipping teams with the tools to drive customer-centric change.
- Shaping CX thought leadership – A recognised author, speaker, and podcast guest on the role of emotions in CX, influencing industry best practices and helping businesses adopt a more human-centered approach.
Sandra Thompson
Role:
CX Expert & Emotional Intelligence Coach
Company:
EI Evolution
Location:
Reading, UK
CX / EX Expert & Emotional Intelligence Coach
Sandra is a seasoned CX & EX practitioner and leadership with a passion for emotional intelligence (EI) and its role in driving exceptional customer and employee experiences. With a background in marketing and customer strategy, she has worked with global brands to transform their approach to customer engagement, focusing on the emotional drivers of loyalty and connection.
As the first Goleman Emotional Intelligence Coach in the UK, Sandra blends psychology, neuroscience and behavioural science with practical business applications, helping leaders and teams develop the self-awareness and authentic empathy needed to create high-impact CX & EX experiences. She brings a fresh perspective on how emotional intelligence fuels business performance, enabling organisations to build stronger connections with both customers and employees.
At TribeCX, Sandra applies her expertise to help organisations integrate emotional intelligence and authentic empathy into their CX & EX frameworks, ensuring that customer journeys aren’t just progressive but also deeply human.
“The magic happens when companies truly understand the emotions driving their customers’ decisions and their employee’s needs. Great CX isn’t just about fixing problems – it’s about creating meaningful experiences that resonate, engage, and build trusting relationships.”
Key CX Achievements:
- Driving CX transformation through emotional intelligence – Led programmes that embed emotional intelligence into customer experience strategies, resulting in improved customer satisfaction and retention for global brands.
- Enhancing customer engagement through science – Applied insights from psychology and neuroscience to optimise customer journeys, ensuring experiences are designed to foster trust, loyalty, and long-term advocacy.
- Developing CX and EX training for future leaders – Created and delivered CX, EX, and emotional intelligence training for professionals across industries, equipping teams with the tools to drive customer-centric change.
- Shaping CX thought leadership – A recognised author, speaker, and podcast guest on the role of emotions in CX, influencing industry best practices and helping businesses adopt a more human-centered approach.