Mark Evans

Role: CMO

Company: Direct Line Group

Location: London, UK

Oversaw transformation of DLG’s brands, including the multi-award-winning reinvigoration of the flagship brand. 

Mark started his marketing career in Mars Inc and for 10 years worked on a number of their global brands across sectors and geographies. Subsequently Mark worked at 118118 and then HSBC. 

He joined Direct Line Group in 2012 in the build up to an IPO process and in the past 8 years has overseen the transformation of DLG’s brands and marketing approach, including the multi-award winning reinvigoration of the flagship Direct Line brand. Mark joined the DLG Executive Committee in 2019.

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Key CX Achievements:

  1. Mark is a Fellow of the Marketing Society and was voted the Financial Services Forum Marketer of the Year in 2015 and the Marketing Society Marketing Leader of the Year in 2018.
  2. In 2016 Mark founded the Sprintathon in support of Stand Up To Cancer. The ambition is to Beat Cancer Faster by sprinting mass-relay marathons in schools and businesses.
  3. Mark is Chair of the Advertising Association’s Front Foot and Non-Exec for LearnEtAl, an EdTech digital learning company.

Mark Evans

Role:
CMO

Company:
Direct Line Group

Location:
London, UK

Oversaw transformation of DLG’s brands, including the multi-award-winning reinvigoration of the flagship brand. 

Mark started his marketing career in Mars Inc and for 10 years worked on a number of their global brands across sectors and geographies. Subsequently Mark worked at 118118 and then HSBC. 

He joined Direct Line Group in 2012 in the build up to an IPO process and in the past 8 years has overseen the transformation of DLG’s brands and marketing approach, including the multi-award winning reinvigoration of the flagship Direct Line brand. Mark joined the DLG Executive Committee in 2019.

Key CX Achievements:

  1. Mark is a Fellow of the Marketing Society and was voted the Financial Services Forum Marketer of the Year in 2015 and the Marketing Society Marketing Leader of the Year in 2018.
  2. In 2016 Mark founded the Sprintathon in support of Stand Up To Cancer. The ambition is to Beat Cancer Faster by sprinting mass-relay marathons in schools and businesses.
  3. Mark is Chair of the Advertising Association’s Front Foot and Non-Exec for LearnEtAl, an EdTech digital learning company.

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