Jill Herriott
Role: VP Global Customer Insights & Content
Company: TransUnion
Location: Greater Philadelphia
Customer obsessed
A company’s ability to consistently deliver its brand promise to its customers is challenging but achievable. I saw it for the first time in the mid-90’s when as part of First Direct (HSBC), we thoughtfully designed and launched a pioneering banking model that disrupted markets and delivered customers with a targeted brand experience that today is still loved.
At the core, I have found that my courage to be customer obsessed; to listen, learn, experiment and incrementally improve does enable the design of meaningful customer experiences, the delivery of customer value and the achievement of sustainable financial growth.
I am on the Boards of the Philadelphia Outward Bound School and Clarifi, a financial coaching non-profit. Both support vulnerable and under-served communities in the mid-Atlantic. I have an MBA from the Warwick University, UK and a B.Sc in Process Engineering and Operational research from the Strathclyde University, UK. My family currently lives in Philadelphia.
Contact Me
Key CX Achievements:
- I’ve worked and lived in the US, Europe and Asia, in a range of industries and in a number of roles across operations, technology, digital, marketing, strategy and CX.
- I’m currently the Global Head of Insights and Consumer Content at TransUnion, an Information and Insights company, serving a complex ecosystem of consumers, customers and partners in a highly regulated, emotionally significant category.
- My team goes deep to understand audience needs and behaviors, uncover insight, and inspire people to act inside TransUnion and across the ecosystem.
- We also develop relevant journey and thought-leadership content in a variety of engaging mediums to influence behavior.
Jill Herriott
Role:
VP Global Customer Insights & Content
Company:
TransUnion
Location:
Greater Philadelphia
Customer obsessed
A company’s ability to consistently deliver its brand promise to its customers is challenging but achievable. I saw it for the first time in the mid-90’s when as part of First Direct (HSBC), we thoughtfully designed and launched a pioneering banking model that disrupted markets and delivered customers with a targeted brand experience that today is still loved.
At the core, I have found that my courage to be customer obsessed; to listen, learn, experiment and incrementally improve does enable the design of meaningful customer experiences, the delivery of customer value and the achievement of sustainable financial growth.
I am on the Boards of the Philadelphia Outward Bound School and Clarifi, a financial coaching non-profit. Both support vulnerable and under-served communities in the mid-Atlantic. I have an MBA from the Warwick University, UK and a B.Sc in Process Engineering and Operational research from the Strathclyde University, UK. My family currently lives in Philadelphia.
Key CX Achievements:
- I’ve worked and lived in the US, Europe and Asia, in a range of industries and in a number of roles across operations, technology, digital, marketing, strategy and CX.
- I’m currently the Global Head of Insights and Consumer Content at TransUnion, an Information and Insights company, serving a complex ecosystem of consumers, customers and partners in a highly regulated, emotionally significant category.
- My team goes deep to understand audience needs and behaviors, uncover insight, and inspire people to act inside TransUnion and across the ecosystem.
- We also develop relevant journey and thought-leadership content in a variety of engaging mediums to influence behavior.