Elizabeth Walford
Role: Managing Director
Company: Walford Partners Inc.
Location: Toronto, Ontario, Canada
Elizabeth Walford is a trusted CX advisor who counsels executives and their teams, and delivers detailed execution with strategic thinking to optimise Employee and Customer Experience.
She enables companies to improve their EX and CX by innovating policies, products, procedures, process flows, and optimising front-end digital experience through a creative approach to problem solving known as Human Centered Design.
Elizabeth advises leaders on how to become more centred on the customer, whilst reducing costs, and growing revenue and market share.
Elizabeth’s drive for Employee and Customer Experience began at the start of her career in Retail Banking. Subsequently, she earned the opportunity to successfully grow and run a billion-dollar credit card business; built up her expertise, and delivered award-winning solutions across Innovation, Marketing, Customer Experience, and Human Centered Design.
Other highlights include:
- 693% increase in Brand Value – launched a new global brand through digital & grew its value to #6, up from #57 in 2019
- 92% Retention rate, by migrating to Digital Customer Experience & by creating an innovative CRM program that delivered $70 Million in net profit (6% increase)
Connect with Elizabeth on LinkedIn
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Key CX Achievements:
- Elizabeth is an awarded mentor and coach
- She’s led high performing teams of 100+, across North America, Europe and the UK, achieving 91% Employee Engagement (35% increase)
- Demonstrated skills in navigating organisations – from complex global organisations of 40,0000, to small and nimble startups of 40 employees
- Influencing stakeholders through storytelling, and building successful long-term partnerships

Elizabeth Walford
Role:
Managing Director
Company:
Walford Partners Inc.
Location:
Toronto, Ontario, Canada
Elizabeth Walford is a trusted CX advisor who counsels executives and their teams, and delivers detailed execution with strategic thinking to optimise Employee and Customer Experience.
She enables companies to improve their EX and CX by innovating policies, products, procedures, process flows, and optimising front-end digital experience through a creative approach to problem solving known as Human Centered Design.
Elizabeth advises leaders on how to become more centred on the customer, whilst reducing costs, and growing revenue and market share.
Elizabeth’s drive for Employee and Customer Experience began at the start of her career in Retail Banking. Subsequently, she earned the opportunity to successfully grow and run a billion-dollar credit card business; built up her expertise, and delivered award-winning solutions across Innovation, Marketing, Customer Experience, and Human Centered Design.
Other highlights include:
- 693% increase in Brand Value – launched a new global brand through digital & grew its value to #6, up from #57 in 2019
- 92% Retention rate, by migrating to Digital Customer Experience & by creating an innovative CRM program that delivered $70 Million in net profit (6% increase)
Connect with Elizabeth on LinkedIn
Key CX Achievements:
- Elizabeth is an awarded mentor and coach
- She’s led high performing teams of 100+, across North America, Europe and the UK, achieving 91% Employee Engagement (35% increase)
- Demonstrated skills in navigating organisations – from complex global organisations of 40,0000, to small and nimble startups of 40 employees
- Influencing stakeholders through storytelling, and building successful long-term partnerships