David Hicks

Role: CEO, Chief everything officer

Company: TribeCX

Location: London, UK and New York, USA

Transformed Royal Mail’s customer management assets to deliver an integrated customer experience.

Proud co-founder of TribeCX and I now run all things sales. Previously I was founder and CEO of Mulberry Consulting, the largest international Customer Experience consulting business. I led the business for over 12 years, taking it from start-up till its sale, by then a global player with a fortune 500 client base.

Before starting Mulberry, I led the development of the specification for customer experience delivery at Royal Mail to deliver an integrated experience across 200+k colleagues. 

For the last 15 years, I have coached global companies on customer experience from UPS to the UK Police. And worldwide with over 300 organizations in telecommunications, finance, retail, publishing and technology.

I’m a regular writer and speaker on CX. I’m fortunate to have experience of CX transformation, from both a practitioner perspective and sharing details of best practice from consulting.

I am Chairman of TMD, a leading Canadian marketing communications company based in Toronto, London and NY.

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Headshot of David Hicks, CX Coach

Key CX Achievements:

  1. Realigned and transformed Royal Mail customer management assets to build an integrated customer experience delivery specification. Utilizing best practice people, technology and processes.
  2. Over 20 years, evolved customer journey mapping techniques into best practice tools now used by organizations globally.
  3. Initially in Mulberry Consultancy and especially now in TribeCX, orchestrating a global team of amazing CX leaders to enable CX change.
Headshot of David Hicks, CX Coach

David Hicks

Role:
CEO, Chief everything officer

Company:
TribeCX

Location:
London, UK and New York, USA

Transformed Royal Mail’s customer management assets to deliver an integrated customer experience.

Proud co-founder of TribeCX and I now run all things sales. Previously I was founder and CEO of Mulberry Consulting, the largest international Customer Experience consulting business. I led the business for over 12 years, taking it from start-up till its sale, by then a global player with a fortune 500 client base.

Before starting Mulberry, I led the development of the specification for customer experience delivery at Royal Mail to deliver an integrated experience across 200+k colleagues. 

For the last 15 years, I have coached global companies on customer experience from UPS to the UK Police. And worldwide with over 300 organizations in telecommunications, finance, retail, publishing and technology.

I’m a regular writer and speaker on CX. I’m fortunate to have experience of CX transformation, from both a practitioner perspective and sharing details of best practice from consulting.

I am Chairman of TMD, a leading Canadian marketing communications company based in Toronto, London and NY.

Key CX Achievements:

  1. Realigned and transformed Royal Mail customer management assets to build an integrated customer experience delivery specification. Utilizing best practice people, technology and processes.
  2. Over 20 years, evolved customer journey mapping techniques into best practice tools now used by organizations globally.
  3. Initially in Mulberry Consultancy and especially now in TribeCX, orchestrating a global team of amazing CX leaders to enable CX change.

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