David Hicks
Role: President
Company: TribeCX
Location: London, UK and New York, USA
Transformed Royal Mail’s customer management assets to deliver an integrated customer experience.
Proud co-founder and President of TribeCX, and now run all things sales. Previously I was founder and CEO of Mulberry Consulting, the largest international Customer Experience consulting business. I led the business for over 12 years, taking it from start-up till its sale, by then a global player with a fortune 500 client base.
Before starting Mulberry, I led the development of the specification for customer experience delivery at Royal Mail to deliver an integrated experience across 200+k colleagues.
For the last 15 years, I have coached global companies on customer experience from UPS to the UK Police. And worldwide with over 300 organizations in telecommunications, finance, retail, publishing and technology.
I’m a regular writer and speaker on CX. I’m fortunate to have experience of CX transformation, from both a practitioner perspective and sharing details of best practice from consulting.
I am Chairman of TMD, a leading Canadian marketing communications company based in Toronto, London and NY.
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Key CX Achievements:
- Realigned and transformed Royal Mail customer management assets to build an integrated customer experience delivery specification. Utilizing best practice people, technology and processes.
- Over 20 years, evolved customer journey mapping techniques into best practice tools now used by organizations globally.
- Initially in Mulberry Consultancy and especially now in TribeCX, orchestrating a global team of amazing CX leaders to enable CX change.

David Hicks
Role:
President
Company:
TribeCX
Location:
London, UK and New York, USA
Transformed Royal Mail’s customer management assets to deliver an integrated customer experience.
Proud co-founder and President of TribeCX, and now run all things sales. Previously I was founder and CEO of Mulberry Consulting, the largest international Customer Experience consulting business. I led the business for over 12 years, taking it from start-up till its sale, by then a global player with a fortune 500 client base.
Before starting Mulberry, I led the development of the specification for customer experience delivery at Royal Mail to deliver an integrated experience across 200+k colleagues.
For the last 15 years, I have coached global companies on customer experience from UPS to the UK Police. And worldwide with over 300 organizations in telecommunications, finance, retail, publishing and technology.
I’m a regular writer and speaker on CX. I’m fortunate to have experience of CX transformation, from both a practitioner perspective and sharing details of best practice from consulting.
I am Chairman of TMD, a leading Canadian marketing communications company based in Toronto, London and NY.
Key CX Achievements:
- Realigned and transformed Royal Mail customer management assets to build an integrated customer experience delivery specification. Utilizing best practice people, technology and processes.
- Over 20 years, evolved customer journey mapping techniques into best practice tools now used by organizations globally.
- Initially in Mulberry Consultancy and especially now in TribeCX, orchestrating a global team of amazing CX leaders to enable CX change.