Welcome Elizabeth Walford to TribeCX 

Published date: 01 Aug 2022

We’re excited to have senior customer experience expert, Elizabeth Walford, join the TribeCX team. 

Elizabeth Walford is an award-winning customer experience practitioner who counsels executives and their teams to strategically transform and optimise their employee and customer experience. She holds an MBA and is certified in Human Centred Design. 

Based in Toronto, Canada, Elizabeth joins TribeCX as a CX Advisor, and will be coaching and leading large businesses to drive their customer change.  

Previously working with global businesses such as TD Bank, Canada Life and President’s Choice Financial (Loblaws), putting customers at the heart of everything she does. As a senior CX Advisor with TribeCX, Elizabeth will work with leaders to design and deliver their customer program, and build the expertise within the business. 

Elizabeth says: “I’m excited to get started and work with TribeCX. 

“My deep background in Financial Services, starting in Retail Banking, Product Management, and moving into Innovation and Digital Transformation, together with CX, will enable us to deliver more value for organisations.  There is a significant opportunity to optimise Customer & Employee Experience, particularly as organisations emerge from the pandemic.” 

Elizabeth’s passion for customers began at the start of her career, by delivering financial planning solutions to customers at TD Bank, and over the past 10 years built her expertise in driving customer change through Human Centred Design. 

“TribeCX values putting the customer at the centre of everything they do, which aligns with how I execute as a CX expert on a day-to-day basis. I’m excited to be delivering TribeCX’s unique approach to delivering results from CX through practical and applied agile CX sprints. 

TribeCX CEO Mark Harrison says: “We’re delighted welcome Elizabeth to our growing tribe of CX leaders. 

“Elizabeth’s experience in CX change with large-scale customers fits perfectly with us and we’re excited to continue this success with our customers.” 

Find out more about Elizabeth Walford here