The 330: Customer equals Commercial, with Direct Line Group’s Mark Evans

Mark Evans, Marketing Director of Direct Line Group talks with TribeCX about what perfect equation sums up a successful CX program, and finding the intersection of what’s good for the customer and good for investors.

Mark speaks to TribeCX Chair, Mark Harrison, discussing how to manage the optics of a CX program, and how empowerment in your employees works.

In addition, the 2018 Marketing Leader of the Year gives practical insights into the one thing he wished he’d known about CX, what works, and what doesn’t to drive performance from experience.