News Story

The race to monetize CX: What can you really do?

Dec 05, 2019

Forrester 2020 prediction: CX professionals who can prove the ROI of what they do face a strong job outlook, especially at the senior level.

Unfortunately, many of their counterparts who can't tie experiences to dollars [rather than just NPS, C Sat, CES] will find themselves in the unemployment line.firing line.

As this dynamic plays out amid growing tension over economic uncertainty, the race to monetize CX will lead to triumph for some firms and disaster for others. Consider yourself warned. Harley Manning : Forrester 10/31/19

Would you do that to your mother?

May 08, 2018

How would your company act if every customer were your mom? Jeanne Bliss’s new book, “Would You Do That To Your Mother?” is packed with case studies, anecdotes, and actionable advice to help your team be more empathetic and empowered. We're joining her movement to #MakeMomProud in our business decisions! Learn more about her new book here: /

A must read for every CX lead.

How to Map Content to the Digital Customer Experience

Nov 02, 2016

Are you offering your customers the best customer experience you can? How can you make sure you’re playing your trump card each time they interact with you? When is come to the digital customer experience, knowledge is power.  

This article by IBM explores the importance of knowing your digital landscape, mapping your content and building a top-quality experience for customers.


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