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90% of CX talk is exactly that – it’s just talk.
We learnt that the hard way. So, you shouldn’t waste your time on it.

Let’s focus on the crucial 10%.
The part that delivers results.

A tribe of senior customer experience practitioners with CX leadership experience in some of the world’s most successful brands. That’s us.
We created TribeCX to share what we know with the wider CX community.

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CX Masterclass

An industry-first accredited online training course for CX practitioners.

Designed to enable you to solve your most pressing CX challenges.
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Focus on CX loyalty

How well brands respond to and anticipate customers’ needs now can reshape the CX Loyalty landscape, whilst the most evolved loyalty programs bring a deeper understanding of customer behaviours.

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In times of crisis, we come together stronger than ever.

The pandemic provided businesses a once-in-a-lifetime opportunity to reset. Here’s what you need to be doing Now, Next and Later in response to the Covid-19 pandemic.

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"We’re doing a lot of things that are right.  And this is one of them.  Making incremental gains and changing our culture."
Global shipping company, President Marketing
"The TribeCX team are highly practical and clearly very experienced themselves. They have a unique ability to keep us true to our CX strategic intent (north star) and in the next breath say “this is what you need to do at this operational touch..."
Chad Raube, CEO InfoPro WI USA
"The TribeCX team are persistent and consistent in their coaching (I knew they’d be calling me and this helped keep me on plan) they were always there for me, even after the formal contract ended. They’re always available.  I’ve always found them practical and..."
Kate McLennan, CX Director Ladbrokes Coral (former)
"We’ve worked with TribeCX for a couple of years, they’ve been great, coaching both our executive leadership team on CX and our CX team on building a CX plan and how to deploy it."
Chris Jones, Former CEO, City & Guilds
"TribeCX have been invaluable as CX coaches to our exec leadership team and then following up with 1:1 coaching with CX leadership in our organization."
Chad Raube, CEO InfoPro WI USA
"This was one of the most collaborative and engaging workshops I have attended virtually. Really well done!"
CX Director, Publishing Company
"Our work with TribeCX meant we’d built customer experience capabilities and customer loyalty that provided unique support to the business during the US / Turkey currency crises. We might not have survived if these had not been in place."
Gaming company, CFO
"TribeCX has been a resilient and persistent partner in our CX transformation. They’ve taken time to understand us, worked at our pace and at the same time effectively challenged the CX team."
Sports betting & gambling company, Director of CX & Engagement
"The TribeCX coaching style is very pragmatic, and also detailed. They’ve brought in expert colleagues as we needed it and also stayed consistent the same coach throughout effectively working at all levels."
Large charity institution, Director Service Operations
"Their highly practical coaching by senior practitioners has been invaluable."
Sports betting & gambling company, Director of CX & Engagement
"As a Senior Leader at a large charity they’ve been especially helpful, CX isn’t something I’m particularly familiar with but TribeCX has challenged me and equipped me to effectively engage my senior colleagues on driving CX."
Large charity institution, Director Service Operations
"As a best in breed global vocational training company, TribeCX's experienced team helped us build a CX roadmap and advised us on how we maximise the value we build with our customers and now central to our delivery."
Skills development leader, CEO
"Our deliberately designed experiences supported a 10% margin premium over the rest of the sector"
Transportation services, CFO
More testimonials

We’re CX practitioners.
We’ve either been in, or are still in, your shoes.

You’re responsible for ROI from customer experience and you need to do more with less. You have a team with mixed levels of CX experience and are keen to make the most of what you already have.  On top of that, you have a deadline to prove that CX delivers results.  Sound familiar?

This is where TribeCX comes in.

As CX practitioners, we’ve been in your shoes and know what it takes to get results from CX. You’ll be equipped to build your internal CX muscle with digital tools and an approach to drive CX change, supported by an experienced TribeCX coach.

What’s the TribeCX Experience Playbook?

It’s everything your company needs to get results from CX because it drives organisation-wide change. First, by giving people the knowledge and skills to perform their role. Then, by motivating them to adopt the right behaviours.

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