Our Tribes

Our team and advisory board of Tribal Elders is made up of acknowledged global experts in customer experience.
As an established direct marketing executive and thought leader, I have seen how the experience of companies’ current customers can impact their acquisition of new customers.Read more
Customers are people, not robots. Emotions count, and every CX creates good or bad emotions, either by design or accident.Read more
I believe that for an organisation to deliver sustainable organic growth everything an organisation does should start and end with customers’ best interests in mind.Read more
Putting customers at the centre of my thinking is part of my DNA.Read more
Over 20 years of experience of transforming the culture of marketing organisations in Asia Pacific to be motivated, aligned and customer centric.Read more
Until its recent sale I was founder and CEO of Mulberry Consulting, the largest international Customer Experience consulting business.Read more
I've held operations and product management roles within CX consulting organisations for the past 15 years.Read more
I’m one of the early CRM and digital pioneers, having leveraged ‘Big’ Data to develop ground breaking loyalty and relationship marketing programs.Read more
I was attracted to CX because I wanted to prove that delivering a better deal for customers could provide significant business benefits too. And I was right, it can be a win win. Since then, I’ve worked across multiple...Read more
I enjoy championing the revolutionary principles and knowhow of modern CX and integrated marketing.Read more
I lead corporate transformation through Customer Experience. As a practitioner, I design, implement and advise on customer success programmes in many leading organisations.Read more
Drives contribution to bottom line results through strategic planning and designing services to deliver consistent brand and value messaging.Read more
As a customer experience executive with a deep background in marketing, I’m known for launching innovative products that generate strong revenue and meet customer needs.Read more
My mission is to help define what the future of mobility experience will look like and to inspire a customer-centric mindset and approach to making it happen.Read more
Passionate about building and shaping CX strategies, with a strong focus on B2B and B2C markets in Europe.Read more
Organizations will only succeed at adopting CX if they truly understand why it’s critical to be customer obsessed.Read more
I believe that our digital future isn’t predestined; leaders need to have the ambition and the risk appetite to invent the future that customers deserve.Read more
I love all things digital and believe it to be the great CX equalizer or pain point amplifier. I’ve led customer centric transformation at Symantec, Yahoo! and Sage.Read more
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The Toolkits

How-to practical tools from journey maps to metrics.