Our Tribes

Our team and advisory board of Tribal Elders is made up of acknowledged global experts in customer experience.
I'm passionate about making customer experiences enjoyable - for the sake of customers, shareholders and the well-being of employees.Read more
As an established direct marketing executive and thought leader, I have seen how the experience of companies’ current customers can impact their acquisition of new customers.Read more
Customers are people, not robots. Emotions count, and every CX creates good or bad emotions, either by design or accident.Read more
I believe that for an organisation to deliver sustainable organic growth everything an organisation does should start and end with customers’ best interests in mind.Read more
Putting customers at the centre of my thinking is part of my DNA.Read more
Everyone has the right to expect great customer experience. I'm passionate about building CX capabilities to deliver sustainable profits for businesses.Read more
Until its recent sale I was founder and CEO of Mulberry Consulting, the largest international Customer Experience consulting business.Read more
I've held operations and product management roles within CX consulting organisations for the past 15 years.Read more
I’m one of the early CRM and digital pioneers, having leveraged ‘Big’ Data to develop ground breaking loyalty and relationship marketing programs.Read more
Drives contribution to bottom line results through strategic planning and designing services to deliver consistent brand and value messaging.Read more
As a customer experience executive with a deep background in marketing, I’m known for launching innovative products that generate strong revenue and meet customer needs.Read more
My mission is to help define what the future of mobility experience will look like and to inspire a customer-centric mindset and approach to making it happen.Read more
Passionate about building and shaping CX strategies, with a strong focus on B2B and B2C markets in Europe.Read more
If you take care of your customers, the business will take care of itself.Read more
I love all things digital and believe it to be the great CX equalizer or pain point amplifier. I’ve led customer centric transformation at Symantec, Yahoo! and Sage.Read more
Free assessment icon
Free assessment

What is your CX capability score? Takes minutes, instant results.

Toolkit icon
The Toolkits

How-to practical tools from journey maps to metrics.