Why technology without internal change doesn't work

Dec 09, 2016

TribeCX in the news: MarketingTech

Customer perceptions and behaviours are critical to understand for any organisation. And interest for improving customer experiences is being driven by technology. It’s adaptable and flexible. But technology on its own is not the answer. The role of delivering great customer experiences is the responsibility of everyone in your organisation. And businesses need to respond and adapt accordingly.

http://www.marketingtechnews.net/news/2016/dec/09/cx-why-technology-with...

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