Create and deliver a leading customer experience
Plot your customer journey to see what matters most to you. But more importantly, understand what matters most to your customers. Here you’ll find out how to create and use your customer journey maps, keep your maps updated and relevant, and align the organisation behind the intended experience, and changes to it.
This toolkit builds skills in your organisation to:
- create an end to end view of your customer experience and how to deliver the intended experience
- develop a deep understanding of CX as a source of competitive and brand differentiation
- get into action to improve your customers' experience